Concepted & created blog posts & content calendar to reanimate SodaStream’s blog - driving sales & educating existing & potential clients to increase their shopping carts.

Built blogs from scratch for several L'Oréal Groupe brands. I scripted & created long form content like YouTube videos, educational materials, books, print, & catalogues. I made 12-years-worth of evergreen content for Kerastase, which is still being deployed.

I wrote & designed a series of 5 books to promote the Kerastase brand. These books were originally used as exclusive content to get Kerastase into Sephora. The books were later cascaded into digital content for the brands.