2018 Brand Renovation
Clarifying brand pillars, competitive analysis, audits, portfolio management,
tone-of-voice, visual identity, packaging, in-store, blogs, sales material, print, & more.
2018 brand renovation
Clarified brand pillars, tone-of-voice, visual identity, competitive audits, portfolio management, profitability analysis, product development, & copy.
Print materials & digital expressions of print. Concepted, wrote & designed books that secured Kerastase’s entrance into Sephora.
Point-of-sale & promotional in-store materials.
12 years worth of blog content, infographics, diagnosis, product pushes, product bundles, promotional content, & routine suggestions.
Product descriptions for owned & 3rd party vendors.
App UX, copy, content, packaging, & promotional materials for 1st connected hair brush from Kerastase & Withings.