Developed & leveraged Cult Gaia’s distinct tone-of-voice to inform potential clients about fit, cut & material. Concepting product bundling, pairing & styling.

Created sales material & product descriptions for owned & 3rd party vendor sites for +5 different brands & 2 brand-agnostic sales channels under the L'Oréal Groupe. Created product content for digital & in-store to educate & convert.

refined brand tone-of-voice & levered it to execute product descriptions for owned & 3rd party vendor sites. Created messaging hierarchy for in-store displays & online promotions. Concepted & created copy for subscription services.