Editorial Seeding for Elle.
Interviews, Speeches, Scripting, & Product Descriptions.
Worked directly with Elle journalists to seed content, info, & brand messaging to leverage our award-winning product development.
Scripted speeches, interviews, articles, podcasts, & 3rd party journalism to capitalize on developing L’Incroyable Blowdry, which won Elle International Beauty Awards in 2017 & again in 2023.