Matrix Brand Renovation

Clarifying brand pillars, competitive analysis, audits, portfolio management,

tone-of-voice, visual identity, packaging, in-store, blogs, sales material, print, & more.

Strategy territory definition, consumer segmentation, industry audits, portfolio management, & profitability analysis.

Social content, copy, & calendar planning.

Sales materials, promotional content, design, layout, & copy

Transformed a 40 year old heritage brand to be

fresh, modern, inclusive, & aspirational.

Packaging design, messaging hierarchy, & copy.

POS materials, design, messaging hierarchy, & copy.

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